Perhaps one of my favourite subjects related to graphic design is Semiotics. For those not familiar with the term here’s a quick definition from Wikipedia: Semiotics, also called semiotic studies or semiology, is the study of sign processes (semiosis), or signification and communication, signs and symbols, both individually and grouped into sign systems. It includes the study of how meaning is constructed and understood. It’s important to consider Semiotics when developing corporate identities. Does it have any negative meanings? Is...