Category Archives: Smashing Logo Design

This is the final excerpt from a free chapter from Smashing Logo Design. You can also read Part 1, Part 2, and Part 3. Promotion With the numbers of professional designers increasing every day, it’s more important than ever to promote yourself in order to remain competitive. Luckily, an abundance of methods and mediums are available to allow you to communicate with potential clients—locally or around the world—to let them know what you offer. Putting Together A Portfolio Ultimately, the...

This is an excerpt from a free chapter from Smashing Logo Design. You can read Part 1 here and part 2 here The Rise of the Web The Internet has changed our lives forever. Whether it has a positive or negative long-term effect on society remains to be seen, but it has certainly cracked open the world of logo design from the inside. Increased Opportunities The Internet has, in effect, reduced the size of the design industry—not in terms of...

This is an excerpt from a free chapter from Smashing Logo Design. You can read Part 1 here Design Education One of the biggest debates within the design industry surrounds whether it is essential to have an official education in design to become a successful designer. Although design does have its theories, I believe that talent is a natural gift that can’t be taught; it can be encouraged and honed, though. Steve Douglas thinks that a formal education can help...

This is an excerpt from a free chapter of Smashing Logo Design Many moons ago, when a lens flare was still a twinkle in