Category Archives: Logo Design

For a music channel that is 30 years old next year it could be forgivable for them to show signs of aging, maybe even a little stuck in their ways. But a brand aimed at a younger fashion savvy generation can’t afford to be left behind, and I think this is reason for the recent brand overhaul of MTV. See below: Is it fatter or shorter? I will let you decide. However, the most notable change is the removal of...

How do you give something that is invisible an identity? Something that you use everyday without being able to touch it. It has no packaging, yet comes in packages so to speak. I am obviously talking about Cellular Mobile Networks. There are said to be 62.5 million mobile phones in the UK alone, and of course to be able to use one you need a service. Branding a service can be tricky but often provides the greatest room for creativity...

Having recently secured an ongoing contract with Peder Johnsen, I am pleased to announce the first of the completed identity projects. www.upsoftware.net promises to be an exciting avenue for modern web applications that will bring life to your desktop. More identity projects with Peder are close to completion, so keep coming back for more.

Having been contacted by the highly ambitious programmer, Tom Arnfield, I was employed to design a logo for a new content management system. Tom, who is extremely talented for his age, says that Invisible CMS will be unique in part that the whole interface can be customised, allowing you to move every single design element of your website easily and efficiently. My inspiration for the logo was one of those old school photo puzzles that you used to get seen...

Been a while since I’ve posted anything on the blog as the last month has been completely chaotic, but in a good way. The most notable and perhaps challenging projects that I have completed to date is the new identity for Lions & Lambs Media Group LLC. The brief was fairly simple, on paper at least, to incorporate a lambs head into a lions. And so voila, here is the final result. If you are looking for a new creative...

If you’re a follower of football (that’s soccer for my stateside readers), and in particular the English Premier League then you may be familiar with the owner of Wigan Athletic Football Club. And even if you’re not then there is a chance that you have indirectly given him money before. Dave Whelan has been the chairman of Wigan for over 10 years, having successfully helped the team rise through the divisions by part of vigorous investment. But what the hell...

I love nothing better than illustrating quirky concepts and they don’t get much quirkier than this. The lovely Angie from Gnomeangel got in touch seeking a new identity for her blog/etsy store and I was more than happy to oblige. The name Gnomeangel has a very interesting and unusual background as Angie explains: It’s a hybrid nickname a friend gave me. I used to steal gnomes when I got drunk (don’t laugh, I grew up in a small Aussie town...

Ever wondered if your country has a logo? Aside from national flags or state emblems, every nations tourist board has employed branding tacticts to entice new visitors to their land. Here’s a collection of logos you may see next time you’re planning a holiday… After seeing these, which country would you most and least like to visit?

Many people underestimate the power of logos. Aside from acting as visual reminders for organisations they play an active role in advertising campaigns which seek to encourage the viewer to make an action. Through creative logo design the chances of an individual donating money to charities, giving up harmful vices or signing up to government initiatives could be increased. Below are 20 examples of great logos that make you think. Donate Games – www.donategames.org Mind, National Association for Mental Health...

We all take pride in our appearance. When preparing for a night out or an important meeting it’s common to pick out a new outfit specifically for the occasion, or to get a haircut to ensure that we look our best. Why? To impress our peers, of course, and to gain a sense of added confidence and self-pride. Imagine a scenario where upon arriving at a meeting no one in attendance could be bothered to take care of his or...

During this post I am going to share with you exactly how I designed the logo shown above. I designed the Otus logo at the start of 2008, initially for a start-up business that produced night-vision security cameras. The company dissolved during the logo design process and unfortunately I was not paid for this project. This is a tutorial which details my logo design process from the point of first contact with the client to delivery. To design this logo...