We’re all familiar with logos, symbols and brand identities but what exactly is an ident? For those not familiar with the term, here is a quick definition courtesy of Wikipedia. Station identification (ident or channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a “sounder” or “stinger”, more generally as a station or network ID)....