the graphic design blog that speaks the truth.
Industry vs Discipline It could be argued that logo design will always be seen as an individual discipline of graphic design, however, due to the recent change in tactics employed by design companies and designers alike, it could be determined that logo design should now be regarded as an industry in its own right. There are two sides to the argument. Firstly designers who previously only offered logo design are now finding they have to expand their services in order...
It’s getting to that time of year again in the UK where the mad dash begins for University and College graduates to find a job in their desired field. It’s no easy task by any means, especially if you are seeking to gain a foothold in the creative industries. Considering the state of the world economy, it’s no surprise that there aren’t enough jobs to go around, though this has been the case for some time even before the aftermath...
Seen as I’m feeling a little guilty for all the time off I’ve been having recently for Easter and a certain Royal Wedding in the UK, I thought I’d give a little something back and give away a free 3D vector twitter icon. You can download the free icon here Enjoy.
A statement that I have read many times recently, in both books and during online discussion, is that for a logo to truly be considered ‘great’ it must be ‘clever’. And by clever I mean include some kind of play on words, a witty pun or if you want to hit the jackpot include some kind of hidden imagery. I have to say that I completely disagree with these sentiments. Here’s why… The FedEx Effect Let’s take an example and...
One of the most famous logos in the world is the Nike ‘Swoosh’. That ever familiar simple line drawing with flowing curves that looks great on a pair of sneakers or your favourite sports jersey. Unfortunately, the term ‘swoosh’ is used for perhaps one of the most popular logo design cliche’s in existence. We’ve all seen them. It’s the little arced graphic next to a brand name that is supposed to make it’s owner look ‘hi-tech’ or ‘hip with the...
I’ve been due a rant so here goes: logo professional creative branding competitive revolutionary strategy designer Confused? How about…. I am a professional creative designer who specialises in revolutionary branding solutions. My services range from logo design to providing advice and guidance concerning brand strategy. Now, I am guessing that you are still confused. It’s more likely that you assume that this post is an SEO punt at trying to get more hits to my site. Well, it’s quite the...
Sorry for the lack of posts of late, I have been really busy with a secret project, yet I feel now is the right time to make it public……I am pregnant. I’m not really. On a serious note, for the past few months I have been working with Wiley (the publisher not the rapper) & Smashing Magazine on a new book about logo design. The book will be aimed at beginners – intermediate level designers, with an interest in logo...
I recently stumbled upon this bounty full of beautiful images and just had to share it. Feast your eyes upon some of the amazing artwork and sculpture by Hiroshi created using skateboard materials. http://oculoid.com/harvestskate-destroy-by-haroshi/
So looks like the US clothing retailer, GAP (or should I now say ‘Gap’), has decided to rebrand. The new logo first appeared on their new website today. I really can’t understand the thinking behind this move. I mean, GAP was never really the most fashionable of stores but it serves a purpose and at least the old logo looked like a ’boutique’, something you would expect to see down the high street. The new logo is ultra simple, even...
Following on from the previous article on the history of the English FA logo I thought it would be unfair to leave out all of the other teams competing in this years FIFA World Cup. This time around I have given my opinion on each design rather than bore you to tears with the history. To make things a little more interesting and competitive I have decided on a winner of the world cup based on the quality of the...
You may be more than familiar with the above logo, especially if you live in England and are a keen football supporter. If not, you might have heard the song written about it, which is a rare accolade, for a logo at least. I was recently asked why the crest of the England Football team bares Three Lions, and not knowing the answer, I was curious to find out. There seems to be a cloud of mystery surrounding the history...
In this article I am going to be talking about logos, brand identity, wedding cakes & doughnuts. Let’s set a scenario for a moment… A new business owner has a great new product or service that he or she aims to sell. They have a brilliant idea, know exactly who they are going to sell it to and where it is going to be sold. The competition has been analysed and the price has been set. The only task they...
