Case Studies > RXTR
RXTR
International recording artist, Taio Cruz, approached us to design the logo for his new personal brand of timepieces.
COMPLETED
- Logo Design
Inspiration
We studied the sunglasses that Taio had previously designed as part of the RXTR brand. Inspiration was taken from the sleek diagonal contours.
Logo Design
A hand drawn logotype was created to reflect the ‘edginess’ of the modern watches, with subtle cuts into the letterforms. The ‘R’ can also be used as a singular icon.
Application
Below are examples of the logo in use, at minimum size on the watch face, packaging & blown up onto A0 posters shown in all Selfridges stores.
Recent Case Studies
Shine
Web Design ・
Logo Design & Identity
Logo Design ・
4Spots
Logo Design ・ Print ・
Lions & Lambs Media Group
Logo Design ・
Smashing Logo Design
Web Design ・ Print ・
Wyrley Juniors Football Club
Web Design ・ Logo Design ・ Print ・
Tim Mullin Properties
Web Design ・ Logo Design ・ Print ・
