We studied the sunglasses that Taio had previously designed as part of the RXTR brand. Inspiration was taken from the sleek diagonal contours.
A hand drawn logotype was created to reflect the ‘edginess’ of the modern watches, with subtle cuts into the letterforms. The ‘R’ can also be used as a singular icon.
Below are examples of the logo in use, at minimum size on the watch face, packaging & blown up onto A0 posters shown in all Selfridges stores.