Case Studies > RXTR


International recording artist, Taio Cruz, approached us to design the logo for his new personal brand of timepieces.


  • Logo Design


We studied the sunglasses that Taio had previously designed as part of the RXTR brand. Inspiration was taken from the sleek diagonal contours.

Logo Design

A hand drawn logotype was created to reflect the ‘edginess’ of the modern watches, with subtle cuts into the letterforms. The ‘R’ can also be used as a singular icon.


Below are examples of the logo in use, at minimum size on the watch face, packaging & blown up onto A0 posters shown in all Selfridges stores.


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