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To celebrate The Queen’s 60th year sat upon the throne, a new logo has been designed (see below).

Your first impression may be ‘that’s bloody horrific, it looks like a child drew it!’. Well….it was.

The logo was designed by 10-year-old Katherine Dewar, from Chester, who won a competition for children between the ages of 6-14 (yes – we know crowdsourcing is bad etc but I think we can make an exception in this case!). I have to admit that I quite like the logo, considering its context, and I love the fact that it isn’t serious like previous logos associated with Royalty. It definitely gets across the message of just having fun and celebrating a rare occasion.

There are even some logo usage guidelines for the logo/emblem, though I doubt Katherine had anything to do with those.

You can see the logo in action on the official Diamond Jubilee website.