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Brazil World Cup logo gets a slap in the face

6th Jun 10

The World Cup is almost upon us (a real worldwide tournament to any World Series fans reading). I’ve just been shown the new logo for the World Cup being hosted in 2014. I knew it reminded me of something.

If ever a logo made you think “Oh dear!” then this HAS to be it. What do you think?

ABOUT THE AUTHOR

Gareth Hardy
Gareth is a brand identity designer specialising in creative logo design & identity. He is the author of Smashing Logo Design, a book dedicated to everything 'logo'.
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  1. 07/06/10
    8:50 pm
    bish
    This is an odd logo for sure, but still better than that London Logotrocity.
  2. 07/06/10
    11:33 pm
    Felipe
    Very sad. Why the f*** a french design studio would be responsible for designing a brazilian World Cup logo? Please let me know if you know the reason.
  3. 30/10/10
    10:42 pm
    Wall Heater :
    i love watching the world cup on television coz i am a football addict `
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