The obvious inspiration for this project was studying the alignment and positioning of four spots to help communicate the brand name.
A connection is made. The emphasis surrounding the whole brand idea is that 4Spots ‘faciliate connections’. This is relayed in the brand mark.
The final logo design with colour on both light and dark backgrounds. Vibrant colours were chosen for the brand mark with a slight 3D finish.
The style of the brand mark was carried through to application upon the rest of the brand collateral. The following brand element formed the basis for the artwork.
Examples of the brand element applied and the logo design in use.
A visual style guide for instructions on how to maximise the performance of the logo usage was delivered to the client.