Category Archives: Logo Design

Seen as I’m feeling a little guilty for all the time off I’ve been having recently for Easter and a certain Royal Wedding in the UK, I thought I’d give a little something back and give away a free 3D vector twitter icon. You can download the free icon here Enjoy.
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A statement that I have read many times recently, in both books and during online discussion, is that for a logo to truly be considered ‘great’ it must be ‘clever’. And by clever I mean include some kind of play on words, a witty pun or if you want to hit the jackpot include some kind of hidden imagery. I have to say that I completely disagree with these sentiments. Here’s why… The FedEx Effect Let’s take an example and...
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One of the most famous logos in the world is the Nike ‘Swoosh’. That ever familiar simple line drawing with flowing curves that looks great on a pair of sneakers or your favourite sports jersey. Unfortunately, the term ‘swoosh’ is used for perhaps one of the most popular logo design cliche’s in existence. We’ve all seen them. It’s the little arced graphic next to a brand name that is supposed to make it’s owner look ‘hi-tech’ or ‘hip with the...
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Sorry for the lack of posts of late, I have been really busy with a secret project, yet I feel now is the right time to make it public……I am pregnant. I’m not really. On a serious note, for the past few months I have been working with Wiley (the publisher not the rapper) & Smashing Magazine on a new book about logo design. The book will be aimed at beginners – intermediate level designers, with an interest in logo...
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Mind the GAP!

4th Oct 10

So looks like the US clothing retailer, GAP (or should I now say ‘Gap’), has decided to rebrand. The new logo first appeared on their new website today. I really can’t understand the thinking behind this move. I mean, GAP was never really the most fashionable of stores but it serves a purpose and at least the old logo looked like a ’boutique’, something you would expect to see down the high street. The new logo is ultra simple, even...
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Following on from the previous article on the history of the English FA logo I thought it would be unfair to leave out all of the other teams competing in this years FIFA World Cup. This time around I have given my opinion on each design rather than bore you to tears with the history. To make things a little more interesting and competitive I have decided on a winner of the world cup based on the quality of the...
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You may be more than familiar with the above logo, especially if you live in England and are a keen football supporter. If not, you might have heard the song written about it, which is a rare accolade, for a logo at least. I was recently asked why the crest of the England Football team bares Three Lions, and not knowing the answer, I was curious to find out. There seems to be a cloud of mystery surrounding the history...
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In this article I am going to be talking about logos, brand identity, wedding cakes & doughnuts. Let’s set a scenario for a moment… A new business owner has a great new product or service that he or she aims to sell. They have a brilliant idea, know exactly who they are going to sell it to and where it is going to be sold. The competition has been analysed and the price has been set. The only task they...
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The World Cup is almost upon us (a real worldwide tournament to any World Series fans reading). I’ve just been shown the new logo for the World Cup being hosted in 2014. I knew it reminded me of something. If ever a logo made you think “Oh dear!” then this HAS to be it. What do you think?
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If you have seen them before, then I apologise. Anyway, I decided to do a post like this because it seems like logo inspiration websites are breeding with one another. They pretty much have the same content, the same logos and also the same featured designs. I thought it would be nice to throw some good old fashioned new eye candy into the mix in DWD fashion. Feast your eyes on these: The Impeccable Pig Eatery Oink. designed by Splash...
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Firstly, I would like to point out that this article is by no means serious in any way and is just a very extravagant analysis made by a designer with too much time on his hands and an over active imagination. I recently heard a claim along the lines of: 50% of the money in the world is controlled by 1% of the population. The amount of truth in that statement is questionable but also intriguing. I began to wonder...
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Way back in June 2009 I wrote a certain article for Smashing Magazine and it got both positive and negative reviews. The article was in fact edited and included words which I would never dream of using. Some have said that that this list is aimed at beginners rather than experienced designers, which suggests that have missed the purpose of this article and more importantly the title. This is a compilation of the most “common” mistakes in the field I...
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