So looks like the US clothing retailer, GAP (or should I now say ‘Gap’), has decided to rebrand.
The new logo first appeared on their new website today. I really can’t understand the thinking behind this move. I mean, GAP was never really the most fashionable of stores but it serves a purpose and at least the old logo looked like a ’boutique’, something you would expect to see down the high street. The new logo is ultra simple, even to the point of where I can’t imagine that there are countless numbers of similar designs out there. Looks like they have well and truly fell into the GAP with this decision. But who knows, maybe their design team is one step ahead of the times.
To see the new logo in action check out the Gap website.