Guest post for www.logofromdreams.com – 85 Automotive Logotypes
As a thankyou for recently interviewing me I decided to offer my (amateur) writing skills to www.logofromdreams.com. I find it fascinating that almost everything we own has a logo in some form, and for this article I decided to focus upon the many varied custom typefaces that car manufacturers apply to their vehicles. Each different design has a unique personality.
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Focus and KA represent the shape of the cars themselves. We’re seeing more of this style of branding as more and more possibilities are acheived through engineering and manufacture.